Planning for Money and Consumerism

Research:

Basic Color Theory

• The Color Wheel
• primary- red, yellow and blue
• secondary-green, orange and purple
• tertiary- yellow-orange, red-orange, red-purple, blue-purple, blue-green and yellow-green
• Color Harmony
• something that is pleasing the eye (not too bland or chaotic)
• analogous- 3 colors side by side on the wheel 
• complementary- 2 colors directly across from each other
• nature- colors found together in nature will always be harminous
• Color Context
• contrast of different colors (red on black compared to red on white)
• 3 colors can be perceived as 4

The Meanings of Colors

• Red
• the color of extremes
• powerful
• love, seduction, violence, danger, anger, and adventure
• magical and religious
• Yellow
• captures our attention
• happiness, optimism, enlightenment and creativity
• also cowardice, betrayal, egoism, and madness
• Blue
• dark- trust, dignity, intelligence and authority
• bright- cleanliness, strength, dependability and coolness
• light- peace, serenity, ethereal, spiritual, infinity
• Green
• growth, rebirth and fertility
• luck, nature, environment
• Purple
• nobility and luxury
• rare and supernatural
• magic, mystery, spirituality, creativity, dignity, royalty
• Orange
• energy, vitality, cheer, excitement, adventure, warmth and health
• Pink
• very controversial- especially in terms of boys and girls

Artists

• Kyle Thompson
• work is mostly self-portraiture
• his use of flour inspired my project
• images create a loop
• started with abandoned houses
• born in Chicago
• Keshia Anderson

• fashion photographer who really utilizes color
• a lot of portraiture 
• lives in California

My plan for this project is kind of an abstract interpretation of what I desire/consume. Most people would not think of color when asked what they desire, but my life would be extremely boring without colors. I wanted to use a type of powder so I chose flour and the color run powder. I thought doing a transition from almost no color to a lot of different colors would be a cool thing to try. I originally wanted to show more emotion, but it was really difficult to even open my eyes, let alone smile while having a whole bunch of powder thrown at my face.